Belay Technologies

Print and logo designs for a leading-edge technology and engineering company that provide innovative solutions in virtualization, software development, automation, systems and network administration, as well as computer network operations.

Belay reached out for help on updating their company business cards. The goal was to design a card that would stand out yet reflect the tech side of the company in an interesting way that was based off their logo. The solution uses a grid of binary code on one full side of the card that repetitively spells out the company name “Belay Technologies” and highlights the icon from their logo using the established brand colors. 

The binary design from the business cards was then applied to t-shirt designs for employees to proudly wear.

SummitRTS Logo Design

In addition to the business cards, Belay Technologies also needed to update a logo for their automated provisioning and testing platform, SummitRTS. The platform allows developers to test all variations of their programing on all versions of operating systems, no matter the device, 24/7, without the help of any on-staff testers.

Before

After

The goal for the new logo was to update it to have the same feel as the Belay Technologies logo. Pulling in the rugged style and reconfiguring the mountain icon from the logo was the key to a cohesive mark that was unified yet distinct from the Belay Technologies logo.

From the client...

“We’ve used David Gorham Design for several marketing campaigns including logo creation, print medium, and t-shirt design. David is easy to work with, takes time to understand us and what we want, and then knocks it out of the park. Highly recommend his services!”

– Jacob Stokes, Belay Technologies

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