David Gorham Design Recognized with 59th Annual GDUSA Best of Year Award for Broadway In Worcester and WCLOC Theater Company
David Gorham Design is honored to have been recognized with two American Graphic Design Awards from Graphic Design USA’s 59th Best of Year competition for brand identity work for Broadway In Worcester and a poster design of The Niceties for the WCLOC Theater Company.
GDUSA’s flagship contest honors the best designs throughout a variety of categories in the field of graphic design from the past year. With over 10,000 entries only the top 10 percent were chosen to be featured in GDUSA’s 59th Year End Annual Design Awards. Past recipients have been recognized for designs with clients such as PepsiCo, Broadcast Music, Inc. (BMI), Tuft’s Medical Center, and the University of Massachusetts, among others.
“I have been working with Eric Butler, founder of Broadway In Worcester, for many years through designing for the WCLOC Theater Company. I am honored for the recognition of the work we’ve done together to help bring Eric’s vision to life,” said Mr. Gorham of his recent accomplishment.
Broadway In Worcester is committed to providing Central Massachusetts’ audiences with the opportunity to see Broadway’s most celebrated talents perform locally. With a simple, straightforward approach, the brand identity brings a New York City feel to the Worcester organization. Inspiration for the direction of the identity came from the stage and lights of NYC’s famous street of the same name to help shine a spotlight on the performers the program brings to Worcester.
Since 1937, the WCLOC Theater is the city of Worcester’s oldest active community theater company. With the help of talented local residents, WCLOC produces four in-house productions each season at their “Clubhouse”, a converted colonial home in the middle of a quiet residential neighborhood in Worcester’s Webster Square. The poster for the Niceties explores the contrasts and division of the issues that arise in the play: black vs. white, right vs. wrong, good vs. bad, and new vs. old. The separated title visually represents the rift between the two characters and alludes to moments in the play when each is able to cross over to see the other’s point of view.
“David’s approach is immensely thoughtful, strategic, collaborative, and creative. When working with David, the process is a joy and the end results always exceed all expectations”, said Mr. Butler. “Broadway In Worcester and the WCLOC Theater Company are thrilled that David’s work is receiving the national recognition it deserves!”
David Gorham Design offers brand identity and marketing design services to small businesses, entrepreneurs, and organizations who want to elevate their visual presence to attract the customers they deserve. With over 15 years of experience David works as an in-house designer and a freelancer helping businesses to advance their cause. He holds a BFA in graphic design from the University of Massachusetts Dartmouth and is on the advisory committee of the Interactive Media program at Quinsigamond Community College where he’s also earned an Associate’s degree and is an occasional guest speaker.
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