The WCLOC Theater Company is a hidden gem among the Central Massachusetts community theater scene. Started in the 1930’s as the Worcester County Light Opera Club they have grown from light opera performances to producing a wide range of theatrical works. A cohesive and vibrant identity was developed around it’s established logo to help breath new life into their marketing material and attract new audiences. The designs focus on promoting the theater’s identity rather than individual shows. Using custom artwork tied together with a series look gives the theater visual ownership over the productions they stage each season.
Design, Illustration & Concept: David Gorham