Benny’s Bar & Grill Logo

Benny’s Bar & Grill, located in Potomac, Maryland, is a 1940s-inspired restaurant honoring the proprietor’s grandfather, Benny Bortnick, a boxer, wrestler, referee, restaurateur and humanitarian. To help bring the concept together, a simple black and white logo was developed. Inspiration for typeface selection and color scheme came from old movie posters and black and white film from that era. The logo and colors were then applied to menus, banners, t-shirts and signage throughout the restaurant.