David Gorham is a freelance graphic designer in Worcester, Massachusetts specializing in identity and marketing design. From logo to website design, he helps businesses improve their brand image with consistency, clarity and creativity.
— Featured Work —
— What David Does —
…and other things that he hasn’t done yet but is excited to try.
— The Process —
Good design starts with good relationships. Before any design work begins we’ll schedule a meeting to get to know each other and learn about the specific objectives and goals for your project. We’ll take what we learn to develop a plan of action for keeping us on track towards your final design.
With the project brief ready to go we’ll begin studying, researching and exploring your business, history, competition, target audience and other avenues of interest. This step provides the insights and knowledge needed for creating a design that is specific and unique to your business goals.
Once enough research has been gathered, the sketch book comes out and ideas are put down on paper. Good ideas, bad ideas and anything in between are explored to find the best approach for solving the problem. The strongest designs will then go on for further refinement and mockup creation before presentation.
The best ideas from the design phase will be submitted to you for review. The design concepts may be presented as rough hand sketches or quick compositional mockups depending on the project. A brief explanation of the design decisions made based on the objectives will also be included.
After all design work is approved, the design files will be sent off in the file formats needed according to the design brief. At this point the project is done and you can enjoy your new design. However if at any time you need help and support with your design or are in need of a new project just reach out.
— Let's Work TOgether —
Get in touch to discuss your next design project.